COPENHAGEN, DENMARK
– Danish pharmaceutical company Novo Nordisk launched sales of its new
line of “Fun Size” insulin pens. Lars Sorensen, CEO of the medical equipment
manufacturer famous for its diabetes treatments, held a press conference today
announcing the innovative product that should hit shelves prior to Halloween. “We
noticed two major trends in the United States,” said the visionary executive
through a translator. “First, early onset diabetes is rapidly increasing among
American children. And second, they’re incredibly depressed. The new Fun Size
Insulin Pens by Novo Nordisk will address both these issues.” The miniature
pens, offered in packs of 6 or 12, will feature exciting colors and easy to
grip cushions for the children’s “tiny and/or chubby fingers.” “In the short
term, we hope to see the pens passed out to Trick-or-Treaters to help kids
break down all those pesky sugars. And in the long term, we’re looking to see a
Fun Size Insulin Pen in every Lunchable and Happy Meal across the country. Our
mission to the nation’s children is to make diabetes fun.” Next month, Nova
Nordisk hopes to launch their new King Size Insulin Pen.
Russell is in line to be the primary spokesman |
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